Wendy Martin leads the strategy and execution of the Cricket marketing function, including brand, advertising, sponsorship, acquisition, retention strategy, product management, merchandising, multicultural marketing, integrated marketing, field marketing and digital experience.

Wendy is a seasoned marketing executive with a strong background in leading brand and business transformations for Fortune 500 and private equity-backed companies. She brings a distinguished combination of strategic foresight, operational discipline, and unwavering customer focus, informed by her extensive experience leading multi-location, high-volume enterprises that serve both consumer and business segments. Previously, Wendy served as the CMO for Floor and Decor for 13 years, growing it into a $4.2B+ national powerhouse where she led and developed CRM ecosystems, drove performance marketing, scaled e-commerce, and created hyperlocal engagement with customers.

Wendy holds a degree in Speech Communications from Wake Forest University.