What’s the News? Cricket Wireless will sponsor SiriusXM and Pandora’s “For the Love,” a celebration of the 50th Anniversary of hip hop in New York City, Thursday August 10 at the Knockdown Center. It is an opportunity to pay homage to the evolution of the genre and give back to Boys & Girls Clubs of America.

The two-part event encompasses a daytime activation featuring a backpack giveaway to members from Boys & Girls Club of Metro Queens. From noon to 3 PM ET, there will be breakdancing lessons, double-dutch jumping and interactive broadcasts with SiriusXM Hip-Hop Nation’s Gray Rizzy and The Heat’s DJ Steele.

As part of the Community Giveback event to keep inspiring the next generation of young talent, SiriusXM has teamed up with Cricket Wireless to present a check in support of the organization's impactful work as well as 200+ backpacks filled with school supplies to Boys & Girls Club of Metro Queens. Club members in attendance will not only get to take home a backpack, but will also get to design and customize it to suit their style.

Doors open for the nighttime activation at 8 PM ET. Attendees will have the chance to groove through the eras of hip hop with SiriusXM personality DJ Superstar Jay. The event headliner is native to New York City and is considered one of the most influential hip-hop groups!

What are we saying? “Hip Hop came out of a celebration of community and culture and we are happy to keep the community at the center of our celebrations in New York City where it all started,” said Tony Mokry, Vice President and Chief Marketing Officer of Cricket Wireless. “Whether it’s through HBCU music programs or initiatives with Boys & Girls Clubs of America, Cricket is proud to continue supporting communities in meaningful ways.”

What else is Cricket doing? Cricket also launched a National Backpack Design Contest to support students and teachers as they prepare for back to school. Aspiring designers can click here to submit their designs for a chance to win:
  • Five grand prize design winners will each receive $500 in cash, a backpack with their winning design and a tablet.
  • Five teachers nominated by the design winner will receive: a gift card for school essentials, a tablet and 25 custom backpacks designed by the winner who nominated the teacher.

At Cricket Wireless we know that when we band together, we create meaningful connections one musical note at a time. We are proud to continue to support Boys & Girls Clubs of America as we celebrate hip-hop’s next 50 years.

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About Boys & Girls clubs of America
For over 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. More than 5,000 Clubs serve over 3.6 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. National headquarters are located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and Twitter.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.