Cricket is celebrating the Black pioneers of yesterday, today, and tomorrow during Black History Month. From coast to coast, we will be in our communities recognizing that Black history is made every day. And we’ll renew our commitment to use our strong network to empower the Black community’s network.

Field Marketing
On the ground, you can catch us sharing Black History Month facts over the radio waves, sponsoring numerous parades, and participating in HBCU activities with the Mid-Eastern Athletic Conference (MEAC), Southwestern Athletic Conference (SWAC), and Southern-Intercollegiate Athletic Conference (SIAC) Basketball games leading up to their tournaments.

Media Integrations
This Black History Month, we will help customers stress less and smile more as we dive into the world of financial literacy in a three-part series on Revolt’s Maconomics featuring financial expert Mac Ross. The power of saving money and building wealth is the gift that keeps on giving so we want to help take these messages to Black audiences. You can catch the show on, YouTube, Facebook, and Instagram channels.

We hope you have the moves because we’ll be bringing the tunes all month as the sponsor of Pandora’s Soul Society Station. Whether on the go or at home, this curated playlist has a combination of the most soulful music from then and now that will help you destress.

HBCU Campus Ambassadors
Cricket’s HBCU Campus Ambassadors are creating history today in their communities and we are supporting them in making contributions to community organizations that are making an impact. Be on the lookout for our “Black History Now” digital campaign. Our Ambassadors will be featured on platforms dedicated to the Black experience like Watch The Yard, sharing stories how their network supports them and helps build their paths to success. Check us out on social media to see these stories.

Black Brilliance is transformational. Visit our homepage to learn more about the innovators of the past and the changemakers of tomorrow. This month and beyond, our strong network is here to empower your network.