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Sala de Prensa

Cricket Wireless Gives The Color Run™ The Green Light To Smile

    ATLANTA, 20 de abril de 2017 /PRNewswire/ -- Cricket Wireless is giving the "Happiest 5k On The Planet" a big splash of green as the exclusive wireless sponsor of The Color Run. Cricket will have dedicated race zones at all events across the country, where runners will be splashed with the color green as they pass through.

    "Cricket's guiding principle is about giving people something to smile about and it's at the heart of what makes our brand and service special," said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. "The Color Run sponsorship makes strategic sense and aligns nicely with our brand and the idea of making the world a happier place."

    At specific events across the country, Color Runners can visit Cricket's "Smile Zone" pre-race to multifunctional headwear and hair chalk, and stop by after the race to jump on a "smile tile" for a blast of green color and build their own Cricket-branded sunglasses.

    "We're excited to add this well-known running series to our sponsorship portfolio as it gives us a new way to reach consumers, and color the town green," said Baehman.

    Visit http://thecolorrun.com/ for a list of upcoming The Color Run events near you. You can also join Cricket Rewards free of charge for special offers and giveaways in conjunction with The Color Run events.

    Acerca de Cricket Wireless

    Cricket ofrece más valor para sus clientes con una experiencia celular a nivel nacional más simple, amigable y confiable, sin contrato anual. The power of Cricket is our nationwide 4G LTE network that covers more than 319* million people; easy and affordable plans and prices that include monthly taxes and fees; and a great selection of phones customers love. Cricket, un Motivo para Sonreír. Para conocer el nuevo Cricket o buscar una tienda cercana, visita cricketwireless.com. Conoce más en la sala de prensa y el blog de Cricket. Y conéctate con nosotros en Facebook y Twitter.

    Cricket es una subsidiaria de AT&T Inc. Cobertura no disponible en todas las áreas. © 2017 Cricket Wireless LLC. Todos los derechos reservados. Cricket y el logotipo de Cricket son marcas registradas con licencia de Cricket Wireless LLC.

    * Based on coverage in U.S. licensed areas. Se requiere un equipo compatible. Cobertura no disponible en cualquier lugar. La cobertura 4G LTE no es equivalente a la cobertura de red general.

    About The Color Run
    The Color Run is a five-kilometer, un-timed event in which thousands of participants, or "Color Runners," are doused from head to toe in different colors at each kilometer. The Color Run caters to everyone - from first time runners to seasoned athletes. At the end of the event, participants join a "Finish Festival" with music, dancing and massive color throws.

    Now the single largest event series in the world, The Color Run has exploded since its debut event. The Color Run has now hosted more than 300 events in 35+ countries.


    FUENTE Cricket Wireless

    For further information: Gretchen Schultz, gretchen.schultz@att.com