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Sala de Prensa

It’s The Little Things

In critical times, small acts of kindness can provide a glimmer of hope for individuals and communities looking for a way forward. Although large corporate donations often receive media coverage, it's the small yet meaningful gestures that pull at our heartstrings.

Since the COVID-19 outbreak, we've witnessed many of these thoughtful acts. A dance-off between a little girl and her grandpa, a caravan of friends and family wishing their loved one a happy birthday, or a celebrity performing live on social media to uplift the spirits of their fans.

As the saying goes, not all heroes wear capes-in fact, they sometimes wear jeans and khakis. Take our Cricket Wireless authorized retailers. They understand that a little giving can go a long way.

In Syracuse, NY, Anas Almaletti, principal of Cell Phones for Less, a Cricket authorized retailer, is giving back to the community that he serves by donating 100 phones to local health organizations:

  • Almaletti delivered 50 smartphones to Upstate Golisano Children's Hospital. Children at the hospital are battling cancer or other life-threatening diseases and have been separated from their parents due to the risks of contracting COVID-19. The smartphones will allow the children to communicate with their loved ones via voice and video chat.
  • Almaletti also donated 50 smartphones to Circare, which supports individuals and their families who encounter physical and/or behavioral barriers to their health and wellness. Circare helps them develop the resources needed to live a satisfying and naturally interdependent life.

"We have a responsibility as business owners to give back to the community, especially to those that are most vulnerable, because many of these individuals are our customers,"" said Almaletti.

In times of crisis, the needs vary for communities and individuals. In Youngstown, Ohio, District Manager Tani Singh for Bosphorous, a Cricket authorized retailer, noticed that some families were without food. Tami, with the support of his leadership at Bosporus, has provided more than 400 free meals to those in need. The food was distributed via four different meal drop events, solely organized by Tani.

Dave Fine, Vice President of Sales and Distribution at Cricket Wireless, is proud of how Cricket employees and authorized retailers continue to deliver on brand values.

"I’m honored to work with so many great employees and authorized retailers that understand the importance of giving back to the communities we serve,” said Fine. “It takes a community, working together and staying connected, to help lift each other in times of crisis."