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Sala de Prensa

Cricket Wins Bronze at the 2020 Stevie Awards

    Baseball great Babe Ruth said it best, “The way a team plays as a whole determines its success.”

    A seven-time World Series champion, "The Babe" knew a thing or two about teamwork. And so does Cricket.

    Last week, our Cricket team was named the Sales Operations Team of the Year at the 2020 Stevie Awards gala in recognition of our innovative Velocity Initiative.

    Launched in 2018 to our exclusive retail distribution, Velocity provides a consistent approach to retail operations across our national footprint. It's a best-practices approach to help drive sales, improve customer conversion rates and store profitability by focusing on six key areas:

    1. Sales Training, Observations, Scheduling and Coaching
    2. Sales Huddles and Store Sales Meetings
    3. Inventory Levels and Device Assortment
    4. Merchandising
    5. Accesorios
    6. Recognition and Reward Programs

    To date, we have coordinated training of over 15,000 learners across the country, in addition to providing advanced leadership training to over 150+ Authorized Retail leaders.

    Receiving a Bronze Stevie Award confirms that hard work and collaboration pays off.